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Customer discovery

How to find people who already need your product

People who already need your product leave evidence. They describe the job, the workaround, or the tool they want to leave. Your work is to find that evidence in public and ignore everyone who is only adjacent to the topic.

NedlyGo · Updated 2026-10-01

Write the offer in their words

Start with the website, not a slogan. Copy the sentence that says who it is for and what changes. Then list the phrases a buyer would use before they know your name: the workaround, the incumbent, and the failure.

If you cannot list those phrases, you are not ready to search. You are ready to edit the site until a stranger can tell what you sell.

Keep posts with a reason to act

Keep a post when it matches the problem and shows a reason to look, switch, or buy. Discard news, jokes, and job ads even when they use your keyword. The qualification guide is a three-pass version of this check you can do by hand.

Answer one post

Reply to the constraint they named. Mention the product only as the concrete answer. NedlyGo can hold the opportunity and draft a response, but the send stays on your account. A first customer is a conversation you finished, not a row you exported.

Questions

What if the search is empty?
Then those buyers are not discussing the problem in public, or the site does not describe it clearly. Both are useful findings. Change the offer or use a channel you already have.
Do I need a paid plan to start?
No. Free includes one domain and manual Reddit discovery. Pro adds X, LinkedIn, and discovery credits.

See which conversations match your site

Enter your website on the homepage. NedlyGo keeps the domain until you confirm it in your workspace.

Find my customers